Stand out from the digital crowd

Frequently asked questions about Local SEO

What Is a Local SEO ?

Local SEO or local search engine optimisation is about improving the visibility of your website for a specific location or area. It applies the same principles of regular SEO (on-site, off-site, content, links), but it applies them to users in a specific service area.

Any business that has a physical location or serves a geographic area can benefit from local SEO.

Local SEO is the process of optimizing your online presence to increase local traffic, visibility, and brand awareness.

Common local SEO tasks include:

• Optimizing your Google Business Profile

• Finding local keywords

• Creating locally relevant content

Why Is Local SEO Important?

The best way to get your site in front of people in your area is to use local SEO marketing.

Over 75% of consumers in the United States, France, Germany, and the United Kingdom use Google when looking for business information.

Making it the most dominant search engine for local search in those (and many other) countries.

And Google Maps searches for “shopping near me” have grown globally by more than 100% year over year.

Is Local SEO different?

Yes.Local organic search results are different?

After analyzing the behavior of users during trillions of searches, Google figured out that people seeking certain types of businesses need results from their immediate area. That’s why Google’s local search algorithm includes a proximity factor, which is a fancy way of saying that Google takes your location into account when you search for a local keyword (a query with local intent). This happens even when the searcher doesn’t include a city name or "near me” in their search.

If you’re at work and want to get a pizza delivered for lunch, for example, Googling “pizza delivery” shows a list of locations near your office in its local SERPS (search engine result pages).

But if you try that same search at home, you’ll get an entirely different set of results. This makes sense, considering you need a pizza delivered from somewhere nearby.

How Local SEO Works?

• Google Local Search Engine Algorithms use three main factors to help find the best match:

  • Relevance (how closely related a Google Business Profile result is to the words a searcher uses in their query)

  • Distance (how far Google believes a user is from a business when they search)

  • Prominence (how important Google thinks a business is to its potential customers)

To perform in the local search results, we need to answer a few important questions:

1. Where is the business located?
2. Can the business service multiple locations?
3. Where are the clients/customers currently coming from?
4. Will a local strategy benefit this type of business?
5. Is the local component of the search important for achieving the right visibility?

Before we can put together a strategy for your business, we first need to establish if it is the right move.

Local SEO will not be effective for all businesses and not every business type is the right fit for a localised strategy.

If we determine that your business is the right fit for a local strategy, here are a few of the important factors that we will incorporate into your local Campaign.

• Claim and optimise your Google My Business (GMB) listing
• Ensure that your phone number, address, and business name is correct
• Build local reviews
• Create pages dedicated to specific services and service areas
• Local link building and local citations with consistent name, address, phone number information
• Local link building strategy
• Optimise landing pages with appropriate location data
• Schema mark up to provide Google with more information about the nature of products and services being offered as well as service area.

Just like every SEO campaign, there are hundreds of variable factors that must be considered in a local search engine optimisation strategy.

The above list are a few of the important, transferable elements. However, the right strategy will depend on a myriad of different factors that are specific to your business.

What we do?

We create a Local SEO strategy so you can increase your local rankings and boost traffic. The following steps will help you get started.

We do Keyword research for local SEO. This is the process of finding keywords people use when searching for local products and services. Ranking for these keywords drives highly targeted local traffic to your site and sends more customers your way.

We work with small and large clients to understand where their target audience is located and make strategic decisions based on this data. Local search marketing isn’t about reaching the most customers, it’s about reaching the right customers more effectively and efficiently.

If your business does not have a local SEO strategy in place, you could be missing out on valuable, free traffic from Google.

We offer SEO services to businesses across a wide range of niches on one simple condition – there must be a local search market for your goods or services.

If we believe that an area focussed SEO strategy can help your business to grow, then we will work with you. If we believe that there is a better way for you to spend your online marketing budget – we will be the first to tell you.

Local SEO can be effective for almost every industry. If you are looking to increase sales, generate meaningful leads, and grow your online exposure – search engine optimisation is worth considering for your business. Our local strategy varies depending on the service, product, target audience, and your unique business goals. We don’t use cookie-cutter technique and we don’t outsource any step of the process.

What/ is Local SEO, and How Does It Work?

Local SEO is designed to put your business on the map in your area and ensure that customers can find you when they are in your neighbourhood. Our local search engine optimisation strategies are customised so that your business appears in front of highly motivated customers at just the right moment.

Local SEO conversion rates are through the roof. Compared to traditional searches which may convert at 3-5%, local searches convert at 28%! More than 1 in 4 customers that find a business using localized search intent will make a purchase.

Why is Local SEO Important for Your Business?

Local SEO is important for your business because it helps you reach local customers who are actively searching for the products or services you offer. Here are some of the specific benefits of local SEO:

• Increased website traffic: When your website is optimized for local SEO, it is more likely to appear in the search results for people who are searching for businesses in your area. This can lead to a significant increase in website traffic.

• Higher conversion rates: Local searchers are more likely to convert into customers than non-local searchers. This is because they are already interested in what you have to offer and are more likely to be ready to make a purchase.

• Improved brand awareness: Local SEO can help you improve your brand awareness in the local community. When people see your business name and website appearing in the search results, they are more likely to remember you and consider doing business with you in the future.

• More positive reviews: Local customers are more likely to leave reviews of their experiences with businesses in their area. This is because they feel more connected to these businesses and want to help others make informed decisions. Positive reviews can help you attract new customers and build trust with your target audience.

• A competitive advantage: Not all businesses invest in local SEO. By doing so, you can gain a competitive advantage over your competitors who are not optimizing for local search.

In 2024, Local SEO is one of the most powerful ways to quickly scale a business online. Some of the latest Local statistics that highlight the need for a comprehensive local marketing strategy in 2024 include:

• Almost 20% of users will convert the same day that they conduct a search

• More than 60% of users use their mobile device to find goods and services in their area.

• 78% of location based searches lead to offline conversions

• More than 35% of adults will look up a local businesses before visiting

• 97% of consumers used a mobile device to find a local business

What makes Local SEO unique is that Google uses a different set of ranking factors to rank the local search results.

In fact, local SEO has a set of unique ranking signals, including:

• The location that the person is searching from

• NAP citations

• Presence of Google Business Profile listing

• Keywords used in Google Business Profile profile

• Sentiment of online reviews

• Keywords used in online reviews

• Number of “check-ins” at that location

• Shares on social media

• Google Maps star rating for that business

What is the Difference between local SEO and SEO?

The biggest difference between local SEO and regular SEO strategies is that one is about targeting local leads, and one is about targeting general leads. Local SEO is important for businesses that offer their services in a predefined service area or have a bricks and mortar business.

In general, local SEO is designed for businesses that are likely to attract users conducting searches for goods or services in their area.

Whether they are looking for a café, and electrician, or a new pair of shoes – businesses can take advantage of local users with a targeted, local strategy.

We believe that local leads are the most powerful leads that your business can received.

Want to know why?

Well, because they are far more likely to lead to a conversion than a general search user. In fact, the average conversion rate between a general SEO search and a local one is roughly eight to ten times higher. If you are a small to medium business, you cannot afford to neglect your local audience.

Can I Do Local Search Engine Optimization on My Own?

Sure, why not! Just like building a house, you have access to all of the raw materials required to build it, it comes down to having the know-how.

When done correctly, Local SEO can inundate your business with leads that are worth tens of thousands of dollars each month. The equivalent google advertising value of some of our local clients exceeds $10,000 each month. That means, if the business were to pay for the amount of search visibility that they receive each month through Google SEO, they would pay more than $10,000 every single month. There is a reason why Google can charge so much for advertising – because SEO is not easy. If it were, no one would pay for advertising!

Learning SEO is a fulltime job! If you have the time, resources, and patience to learn search engine optimization, then yes, you can do it yourself! If not, it could be more cost effective to hire SEO specialists.

Local SEO Services That Convert

Local SEO conversion rates are through the roof. Compared to traditional searches which may convert at 3-5%, local searches convert at 28%! More than 1 in 4 customers that find a business using localised search intent will make a purchase.

We don’t do Google Ads and we are useless at social media marketing – and that’s a good thing. Because we spend all of our time perfecting SEO to ensure that we implement strategies that make a tangible difference to your bottom line.

We hone our expertise to ensure that your business will stay one step ahead of the competition in your city, town, or region. Wondering how we can help your business to appear at the top of the search results for the search terms that matter most? Find out more about our local SEO strategy below to see if your business is the right fit!