✔️It’s Not About The Search… It’s About Being Found!
Stand out from the digital crowd
Google has over 8.5 billion searches per day worldwide
50% of phone users visited a store within a day of their local search
Over 80% of pages never get organic traffic
The SEO industry is forecasted to be worth almost $218 billion by 2030
About 85% of pages have no backlinks at all.Be a part of the 5% of pages with high-quality backlinks
Know your audience, learn about what they're looking for, and provide them with that content. Show up in search results for the right people at the right time.
Off-page SEO Services , also known as off-site SEO Services, is search engine optimization done outside your website.
There are three main benefits to off-page SEO:
It will help increase your SERP rankings
it will help increase your PageRank
it will help you to obtain more exposure for your website
Off-Page SEO Strategy involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority. This is achieved by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting a website, and effectively vouching for the quality of the content.
Off Page SEO Best Practices
Creating high-quality backlinks
Focusing on relevancy
Monitoring your reputation
Participating in online communities
Cons of Off-Page SEO
Time-Consuming: Building a strong network of quality backlinks and establishing a solid reputation online takes time and consistent effort.
Pros of Off-Page SEO
Increased Rankings: Off-page SEO can help improve your website's position in SERPs (Search Engine Results Pages).
Greater Exposure: Higher search engine ranking also means more link exposure, which can lead to more website traffic.
Improved Page Authority: Off-page SEO can increase your page authority score, which is a measure of the importance of web pages as perceived by Google.
Established Credibility: If your site is referenced by authoritative sites, it can increase your site's perceived credibility and reputation.
Long-Term Results: While it takes time to build, the benefits of off-page SEO can be long-lasting, providing a continuous return on your SEO efforts.
Lack of Control: You don't have direct control over off-page SEO as it involves factors outside of your website, such as backlinks from other sites.
Risk of Negative SEO: Your site could be vulnerable to negative SEO attacks, where competitors use black-hat techniques to harm your site's rankings.
Dependent on Others: The success of your off-page SEO strategy often depends on others, such as whether other reputable sites are willing to link to your content.
Penalties: If not done correctly, off-page SEO can lead to penalties from search engines, especially if it involves spam or unethical link-building practices.
You may be wondering what is more important: On-Page SEO or Off-Page SEO?
"On-Page Seo and Off-Page Seo - a perfect union of Yin Yang. Opposite forces that complement each other.Together they are a perfect balance, like the moon and the sun. Two halves of the same coin."
ON-PAGE SEO
OFF-PAGE SEO
Definition
Includes
Refers to actions taken outside of your own website to impact your rankings within search engines.
Refers to actions taken directly within your own site to improve its position in search rankings.
Backlinks from other websites, social media marketing, guest posting, influencer marketing, and other external signals.
Content optimization, meta tags, URL structure, internal linking, keyword usage and density, site speed, mobile-friendliness, etc.
To improve the site's reputation and authority in its industry. It tells search engines that the website is an ideal search result because it is from a reputable, reliable, trusted source.
To make the site as search-friendly as possible. It tells search engines what the website and its pages are about, and how relevant and useful it is to users.
Purpose
Control
You have less control over off-page SEO as it involves external factors.
You have full control over on-page SEO as it involves factors within your own website.
Impact on Rankings
Off-page SEO factors, particularly backlinks, are considered by search engines to be strong indicators of a site's authority and relevance, and can significantly impact rankings.
On-page SEO, while important for rankings, typically has less of an impact than off-page factors. However, poor on-page or technical SEO issues can significantly harm a site's rankings.
Time to See Results
Can take a longer time to see results as building a reputation and backlinks takes time.
Changes can have an immediate impact on rankings, but it may still take some time for search engines to re-crawl and re-index the website.
